Creative Business Programme

Wednesday evenings, 6pm - 8.30pm
Workshops: 10th November 2021 - 8th December 2021
Pitching: Thursday 16th & Friday 17th December 2021
Based in Wellington CBD


Creative Business Programme Alumni

Gigi Baddeley, Matthew Canlas, Michael Cox, Taylor Docherty, Molly Doyle, Zavana Evans, Finn Holland, Jordan Lafoa’i, Leila Murton Poole, Taylor Nixon, Sebastina Paustin, Tui Pilitati, Lianna Shaw, Oscar Smit, Phoebe Thompson, Lewis Walker

Supported by the Southeast Asia Centre of Asia-Pacific Excellence, the Creative Business Programme is a tailored short- form course delivering fundamental and transferable business skills.

Participants developed a unique story for screen idea through a 6-week vocational and applied learning programme within the ASEAN, US & NZ markets. Their training culminated in a pitching session to local and international screen industry professionals.

We wish to thank the Southeast Asia Centre of Asia-Pacific Excellence for supporting the Creative Business Programme

Programme Partner

Course Content

  • Wednesday 10 November, 6pm - 8.30pm

    The first workshop explored and examined creative concepts. Questions were posed: Where does an idea start from? What do you need to explore your idea further? What kinds of research do you need to carry out?

  • Wednesday 17 November, 6pm - 8.30pm

    Funding and finance are a significant part of realising ideas. Participants heard from an experienced funding advisor and fundraiser about their journey into building meaningful relationships and partnerships, which have funded and grown their projects.

  • Wednesday 24 November, 6pm - 8.30pm

    This workshop focused on the best ways to market & pitch ideas. In this session, heard first hand from a successful producer & screen content creator. In addition, the importance of spectacle and story was examined to show different ways of presenting ideas to a panel of industry experts and to identify the unique selling points.

  • Wednesday 1 December, 6pm - 8.30pm

    This session focused on looking into the ASEAN and Hollywood markets. The session focused on understanding how to pitch to different cultures and how to communicate in business appropriately.

  • Wednesday 8 December, 6pm - 8.30pm

    This workshop investigated how to sustain a business, which will included tools like business mapping, exit strategies and more. In addition, the session examined the importance of networking and navigating what that looks like in a global pandemic climate.

  • Participants had the opportunity to pitch their idea to industry professionals for feedback who work for brands such as Netflix, Disney, TVNZ, 108 Media and more. Their pitches were a short 6-minute pitch followed by questions and feedback from the Zoom panel.

Course Facilitator

Dr Leon Gurevitch

Associate Professor & Associate Dean of Research at Victoria University of Wellington - School of Design

Leon Gurevitch is an Associate Professor at Victoria University of Wellington’s School of Design where he researches global creative industries, transformative technologies and complex systems design. Leon has previously been a Marsden Fund recipient for “The Digital Workshops of the World” Research Project, a visiting scholar at multiple institutions across the United States including Yale University. He is a founding member of the UCLA Cultural Analytics group and has presented invited lectures about his research at Dreamworks, Blizzard Game Studios, WetaDigital, The Universities of California Los Angeles, Berkeley and Santa Barbra, Yale, BeidaBeijing, Shanghai University and many more. Leon has published research and exhibited design work in over 40 international locations and presented over 80 peer reviewed conference papers, keynotes and invited talks around the world in the last ten years. Leon teaches photography and computational culture and is based in the Media Lab at Victoria University.

Guest Speakers

  • Amanda Hereaka

    Arts Practice Director, Creative New Zealand

    Amanda (Ngāti Tūwharetoa, Te Arawa) brings a wealth of knowledge and expertise after 20 years in the industry working in almost every role imaginable; from theatre usher to Artistic Director and Board member. She has worked for numerous organisations including Capital E, Taki Rua Productions, Circa Theatre and City Gallery as well as the Wellington International Jazz Festival, Fringe NZ, Laugh, ERUPT Festival and co-established with Native Earth (Canada) and Yirra Yaakin (Australia) the international indigenous theatre festival Honouring Theatre.

    She has produced the popular Waitangi day concert Kotahi, as well as outdoor film screenings, Peninsula Pictures, at Kahurangi School in Strathmore Park. Prior to joining Creative New Zealand, Amanda was a Funding Advisor at Wellington City Council.

  • Kristy Grant

    Chief Executive Officer, Lane Street Studios

    Kristy is a highly innovative and experienced businesswoman who has a wealth of knowledge in the establishment of organisations to build the future sustainability of the New Zealand creative sector through the development of infrastructure.

    Kristy brings 20 years of business management experience and has a background in international marketing and trade development.

    As part of Kristy’s role as CEO of Lane Street Studios, she works alongside the Chief Strategic Officer and Director of Operations who are collectively responsible for the overall design and delivery of a range of screen production facilities, development of the business that operates the studios, with an additional focus on industry training and education to support the wider national screen sector. Kristy and the team are working with production companies both in NZ and Internationally that will come and reside at Lane Street throughout their production.

  • Melissa Conway

    Chief Strategic Officer, Lane Street Studios

    Melissa brings over 25 years experience in film/television production, education and extensive arts project management to her role as Chief Strategic Officer. She is an experienced project and people leader who is skilled in organisational infrastructure development, moving image production, programming and education, large scale project management, building partnerships and multi team management.

    Mel’s previous roles have included Head of Programming & Partnerships within a leading children’s creativity centre. Mel has extensive experience in producing projects and productions from the design, development and delivery right through to the completion.

    Mel’s focus is on future proofing the screen industry through creating innovative training experiences, alongside our infrastructure, to build pathways for success and resilience in the sector.

  • Sam Cotter-Dephoff

    Co-Founder, Scale Studios

    Sam Cotter-Dephoff is the co-founder and company director of Scale Studios Ltd, a digital and practical solution provider for the creative arts industry. Sam graduated from Victoria University with a Bachelor of Arts in Film and Media Studies in 2014. Before forming Scale Studios, he helped produce the miniatures for ‘Blade Runner 2049’ and ‘Thunderbirds Are Go Season 3’. Since starting Scale Studios in 2018 he has experienced every facet of operating a business including project and accounts management, client outreach and sales.

Course Mentors

  • Rosalind Croad

    CEO, Time Flow, UK

    Rosalind is an entrepreneur and film and events producer with an eclectic career history. After working in the film industry in New Zealand, she moved to London and co-founded Affiliate World, an international events company specialising in online marketing. Over five years she led as COO growing the company from humble kitchen-table-office beginnings to multi-million dollar annual revenue and 30 full-time employees.

    Ros has also produced a vast range of events from immersive theatrical large-scale parties to networking conferences for female entrepreneurs. Her events have been attended by more than 25,000 people and she has led projects in the UK, Spain, Germany, Thailand, India, and New Zealand. She produced the independent short film, Kamali, which was nominated for a 2020 BAFTA award.

    From her home in Brighton, UK, Ros continues to produce events and coaches solo entrepreneurs with her company, Time Flow.

  • Sean O'Donnell

    Director, DOP, Editor, Tall Poppy Films, NZ

    Sean is an experienced Director/Cinematographer with extensive Post Production experience. He brings visualisation and storytelling techniques combined with specialist expertise to complex projects.

    He began his career with the New Zealand National Film Unit where he gained solid experience in all areas of production. His experience ranges from shooting Feature Films and Television Drama Series to filming and editing Documentary Productions, TV commercials and music videos. In the area of Post Production he has edited and colour graded various primetime television productions and has had experience working on major productions requiring complex visual effects, including working with the Wētā Digital team.

    Sean also works part time as a Senior Lecturer/Tutor on film at Massey University, Wellington.

  • Mark Ordesky

    Producer & Co-Founder, Court Five Productions, LA

    Mark Ordesky is an American film and television producer and former Hollywood studio executive. He’s best known for executive producing the Oscar-winning THE LORD OF THE RINGS trilogy –during which Mark spent the better part of five years in New Zealand supporting his friend Peter Jackson’s historic vision. Mark has acquired or executive produced over 60 films, collectively grossing nearly $4 billion at the worldwide box office, earning 38 Academy Award nominations with 18 wins. Currently, Mark owns/operates Court Five with fellow New Line veteran Jane Fleming –fashioning independent film and TV content for Hollywood studios and broadcasters as well as global streamers such as Netflix, Disney+ and Amazon.

    Mark is a member of the Producers Guild of America, the Television Academy, and the Academy of Motion Picture Arts and Sciences. Additionally, he is a board member of the American Cinematheque.

  • Gino Acevedo

    Textures Head of Department/Creative Art Director, Wētā Digital, NZ

    In 1998, Makeup and Creature Effects Art Director Gino Acevedo was asked by Richard Taylor to join Wētā Workshop to supervise the special makeup effects and color designs of the creatures for Peter Jackson’s The Lord of the Rings trilogy. Prior to this, Gino had been working in the Los Angeles film industry for more than 10 years.

    During the filming of The Two Towers, Gino was approached by Wētā Digital’s Visual Effects Supervisor, Joe Letteri, who was intrigued by the way Gino had made the skin colouration of a physical silicone puppet of the dead Boromir so believable. Joe then asked if Gino would be interested in texture painting on Gollum.

    Although he saw himself as computer illiterate, Gino grasped the new digital challenges, becoming the Art Director for the digital creatures and the liaison between Wētā Workshop and Wētā Digital. Thus, allowing for a continuous design vision from initial illustrative designs through to the final digital effects shots shown onscreen.

    Gino’s work at Wētā Digital includes HOD of the textures department and creative art director. On King Kong and The Water Horse: Legend of the Deep, Gino along with Richard Taylor supervised the sculpting of the maquettes for digital scanning, and making the physical silicone puppets used for environment and actor interaction. These were later replaced with the digital creature that is seen onscreen.

    As Creature Art Director on Avatar, Gino oversaw 52 Wētā Digital texture artists. They used innovative techniques of life casting, to achieve details such as minute skin pores which were cast in silicone and scanned. They were then applied to the digital models breathing life and colour into the world of Pandora.

    Gino has recently finished work on Pete’s Dragon . Before that he was focused on the critically acclaimed summer blockbuster Dawn of the Planet of the Apes, and the final film in Peter Jackson’s epic Hobbit trilogy, The Hobbit: The Battle of the Five Armies.

  • Jason Hintz Llopis

    Interactive Experiences Designer, Walt Disney Parks & Resorts, Imagineering & Studios, Orlando

    Over the past 27 years as an experience designer, creative innovator and veteran producer, Jason’s career has always been at the heart of The Walt Disney Company. Through “Pocahontas”, “Tarzan”, “Bolt”, “Princess and the Frog”, “Tangled” and many other films, Jason produced and pushed the envelope of computer graphics at Walt Disney Animation Studios. He was then invited to Walt Disney Imagineering R&D where he developed theme park innovations for Disneyland in California & Shanghai Disneyland and implemented new technologies on a number of films including “Disney’s The Jungle Book,” Marvel’s “Avengers: End Game” and Lucasfilm’s “Star Wars: Rogue One.”

    Today, Jason lives in Florida with his husband Noel and creates new digital attraction experiences for Disney’s Parks, Resorts, and Cruise Line. His family is hosting their 11th and 12th high school exchange students from England and Slovakia. Past students have come from New Zealand, Argentina, and across Europe. Their 19 year old daughter experienced her own exchange student adventure in Chile and is now a student at the University of California at San Diego.

The Panel

  • Vicci Ho

    Programmer, Chinese & East Asian Cinema, New Zealand International Film Festival, Wellington

    Vicci Ho (she / her / hers) is the Chinese and East Asian programmer at Whānau Mārama: New Zealand International Film Festival. She has worked as a festival curator for a variety of International film festivals, including as Director of Hong Kong Lesbian and Gay Film Festival, Assistant Director of San Francisco Asian American Film Festival (now CAAMFest), Programming Associate for Toronto International Film Festival, and as Asian film consultant for San Francisco International Film Festival, Seattle Film Festival, Zurich Film Festival, and Toronto Reel Asian International Film Festival. She has sat on juries at the Berlinale, SFIFF, Outfest and Hawaii International Film Festival. After completing her Masters degree at ITP/NYU, Vicci also worked in tabletop games, and is one of the creators of the tabletop card game "Battle of the Boy Bands".

  • Jonny Kennerly

    Production, Netflix ANZ, Sydney

    With over 24 years experience in the film & television industry, in both New Zealand and Australia, Jonny Kennerley recently joined Netflix in the ANZ Production team in May 2021.

    Prior to joining Netflix, Jonny line produced the feature film "Carmen" and TV Series, "Wakefield" for ABC & Showtime, "The Secret She Keeps" for Channel Ten & BBC, and "Reckoning" for AXN (Sony). Although predominantly working in scripted long-form, Jonny has also enjoyed working in various roles on un-scripted, commercials and documentaries.

    View IMBD

  • Brooks McLaren

    Writer & Producer for Film, TV & Documentaries, LA

    As a writer/producer for film, tv, and documentaries, Brooks brings a unique and diverse perspective to his work. In 2018 he was the Creator and Executive Producer of the Netflix summer hit HOW IT ENDS. His most recent scripts include the RAMBO: FIRST BLOOD reboot for Millennium Films, and the original FIGHT OR FLIGHT, voted to the 2020 Hollywood Blacklist, and set up with Thunder Road, the producers of Sicario and John Wick. Currently Brooks is working with director Espen Sandberg (Kon-Tiki) and Leonardo DiCaprio’s Appian Way on a radical ecological thriller about saving the Amazon Rainforest. The story is personal for Brooks as prior to his career as a storyteller, he worked in the alternative energy sector fighting climate change.

  • Steve Barr

    Commissioner, Drama and Scripted Comedy, TVNZ, Auckland

    Steve Barr moved to New Zealand in 2010 after working for 16 years in the Hollywood industry. He has been a studio suit for Universal Studios, a feature screenwriter for Walt Disney Pictures, and the vice president of development for indie production company SMASHfilms. Steve has been hired to write a dozen or so screenplays in the New Zealand, American, and Chinese industries, two of which have been produced - Timeslow and Born To Dance. He has produced nearly 20 short films and two features - Chronesthesia and Hang Time.

    Steve has a BFA in Theatre from the University of Southern California, and has taught screenwriting for the New Zealand Film and Television School, the New Zealand Writers Guild, Massey University, and Victoria University. He is a member of the WGA, WIFT, SPADA and served as president of the New Zealand Writers Guild. He is currently the commissioner for drama and scripted comedy for Television New Zealand.

  • Troy Nethercott

    Animation Producer & Screen Writer for Film & Documentaries, LA

    Troy Nethercott has twenty years of animation experience, working on projects in CG, Stop Motion and 2D animation. His credits include such films as Bolt, Gnomeo & Juliet, Frankenweenie, The Minions, Wonder Park (Production Mgr.) Ron’s Gone Wrong (Production Mgr.) and Space Jam: A New Legacy (Animation Producer). He also helped to develop Guillermo Del Toro’s Pinocchio.

    On the live action side, he was the co-writer of the independent feature Mixed Signals; and the writer and co-producer of the documentary All for One: In the Spirit of the Race.

  • Melissa Conway

    Chief Strategic Officer, Lane Street Studios, Wellington

    Melissa brings over 25 years experience in film/television production, education and extensive arts project management to her role as Chief Strategic Officer. She is an experienced project and people leader who is skilled in organisational infrastructure development, moving image production, programming and education, large scale project management, building partnerships and multi team management.

    Mel’s previous roles have included Head of Programming & Partnerships within a leading children’s creativity centre. Mel has extensive experience in producing projects and productions from the design, development and delivery right through to the completion.

    Mel’s focus is on future proofing the screen industry through creating innovative training experiences, alongside our infrastructure, to build pathways for success and resilience in the sector.